High Impact Programme 2 Team

Biruntha Mooruthi (Biru)
Vice President – Commercialisation Specialist

Head of Intellectual Property & Commercialisation
Registered Patent & Trademark, ID Agent

Biruntha is an intellectual property management and technology commercialisation specialist with broad experience in technology transfer and commercialisation domains. She is also a registered patent, trademark and industrial design agent with the Malaysian Intellectual Property Organisation. Biruntha had an eventful career with reputable organisations in intellectual property management, open innovation, technology commercialisation, marketing strategy and managing national driven programs in the technology transfer and IP commercialisation areas by supporting and facilitating universities, research organisations and companies from various industries.

Biruntha started her career in IP as a patent specialist with one of the leading IP firms in Malaysia, Patrick Mirandah & Co. She gained extensive experience in the preparation, drafting and prosecution of patent applications for the ICT, semi-conductor, electronics and electro-mechanical domains.

Succeeding her career in patents, Biruntha joined British Telecoms (BT), UK’s largest telecommunication company, as an Industry Partnership expert where she specialised in technology transfer and commercialisation of BT’s R&D in the South East Asia region, developing strategic partnership channels for BT with the local government based agencies, universities and private organisations. In addition, she had the experience of extracting commercial benefits from R&D and identifying potential licensing opportunities for BT. She was successful in managing a multi-million ringgit R&D grant which focuses on innovative R&D for BT’s Digital Home and 21CN technologies, established licensing opportunities for Malaysian SMEs and conducted major IP commercialisation centric tradeshows in peninsular Malaysia. She has evaluated and consulted over 300 Malaysian SMEs in the ICT spectrum through BT’s Open Innovation Programme. Biruntha expanded her career by accepting a regional role as a Marketing Director with an ICT company. She was responsible for the company’s marketing and IP strategy, MSC corporate affairs and also led the commercialisation grant initiatives.

Currently, Biruntha plays a dual role as the Vice President and Head of IP Commercialisation Services in PlaTCOM Ventures Sdn Bhd, a wholly owned subsidiary of Agensi Inovasi Malaysia (AIM). She successfully managed a national programme called the High Impact Programme 2 – Technology Commercialisation Platform under the SME Masterplan 2012-2020 from 2014-2016. She is actively involved in the commercialisation of intellectual property rights at national level arising from stakeholders such as universities, public research institutes and SMEs where she has contributed significantly on the establishment of technology transfer and IP commercialisation best practices in Malaysia. Biruntha is also an IP Valuation specialist who leads a team of IP valuers.

Biruntha was appointed as a member judge of the International Panel of Judges for Invention, Innovation and Technology Exhibition (ITEX), Malaysia in 2006, 2008 and 2009, 2016. She is also a member of the Malaysian Intellectual Property Association (MIPA) and a qualified patent, trademark and industrial design agent with the Malaysian Intellectual Property Office. She is also a certified patent drafter by FICPI under the South East Asian FICPI Patent Drafting Course (SEAD). Biruntha has an MBA from Victoria University, Australia and a Bachelor Degree in Computer Science from Coventry University, United Kingdom.

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Muhammad Lofty Abdul Karim
Assistant Vice President – Commercialisation Specialist

Muhammad Lofty’s work experience spans across manufacturing engineering, industrial engineering, product engineering, process improvement, product and project management, project investment evaluation, technical due diligence, Intellectual Property and innovation management with a wide exposure in government and industry sectors.

He started his career in 1996 as an Industrial Engineer with Otis Manufacturing Company Sdn. Bhd., a wholly owned American company under United Technologies Corporation (UTC). His responsibilities included production support and new product introduction. Later, he joined Schindler Manufacturing Sdn. Bhd. - a Swiss-owned company - as one of the pioneer employees in setting up the company’s first production line in Ipoh, Perak. Following this, Lofty further enhanced his career by joining Ericsson Mobile Communication Sdn. Bhd. (later re-branded as Flextronics Technology (Shah Alam) Sdn. Bhd.), as a Product Support Engineer in the project management department. During the two-year tenure in Ericsson, he took lead roles in the product management and maintenance of Ericsson mobile phones.

From 2001 to 2007, Lofty served Perbadanan Nasional Berhad (PNS), a government owned Financial Institution, as a Technical Analyst responsible for technical due diligence and project evaluation. During the six-year tenure with PNS, he had exposure in evaluating over 100 enterprises from small, medium and large companies – mainly in the manufacturing sector for investment consideration.

From 2007 to 2011, Lofty served as a Consultant for the Techno-Economy & Commercialisation Centre in SIRIM Berhad (SIRIM). He was tasked with providing consultancy within SIRIM and for enterprise and entrepreneur development of the SMEs in the area of Technology Needs Assessment, SME Technology Commercialisation Initiative and R&D Commercialisation. He gained considerable knowledge on government funding policies and mechanisms, and gained experience in leading teams in meeting their goals and objectives.

Lofty joined Agensi Inovasi Malaysia (AIM) in 2011, as Assistant Vice President for Technology Commercialisation in the Strategic Initiatives & Funding Division. Lofty was tasked with conducting technology evaluation and identifying Intellectual Property Rights from local Public Universities and Public Research Institutions to accelerate commercialisation. He was also involved with the initial development and implementation of the National Technology Commercialisation Platform.

Muhammad Lofty has a Master of Engineering Management from Universiti Putra Malaysia and a Bachelor of Science in Industrial Engineering from Marquette University in Wisconsin, USA. He is also a Certified Technology Transfer Specialist trainee from Isis Innovation – the technology transfer company of the University of Oxford, UK.
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Samantha Leong
Assistant Vice President – Commercialisation Specialist
Legal Counsel

Samantha has a broad range of experience involving contracts, corporate matters, Intellectual Properties, wills and trusts as well as anti-money laundering regulations and compliance, personal data rotection and competition issues.

Samantha began her career in Rockwills Corporation Sdn Bhd and was subsequently transferred to the Trust Division of Rockwills Trustee Berhad as a Senior Manager, where she managed and led a team of Legal Advisors to provide support and advice to franchisees in setting up various types of trust and trust administration procedures as well as the daily operation of the Trust Division. During her tenure with Rockwills, Samantha has drafted and reviewed numerous wills and trusts and was appointed to handle the Group’s legal and Intellectual Property matters, especially in relation to contracts, corporate tie-up agreements, non-disclosure agreements, memorandums of understanding and other legal documents as well as trademarks applications and their registrations.

After her tenure with Rockwills, Samantha chambered in Messrs Shahrizat Rashid and Lee, where she was subsequently retained as an associate in the Corporate Department, Intellectual Property Division. While she was with Shahrizat Rashid & Lee, she had full exposure to Intellectual Property matters i.e. trademarks, copyrights, patents and industrial designs. Samantha also has experience in drafting and preparing opinions on intellectual property matters.

Samantha holds a Bachelor of Law from the University of London, UK, a Certificate of Legal Practice from the Malaysian Qualifying Board and was admitted as an Advocate and Solicitor in the High Court of Malaya in 2011.
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Michelle Lim (Michelle Woodliffe)
Commercialisation Specialist

Michelle was previously from a government agency under the Ministry of Science, Technology and Innovation (MOSTI), which was tasked to oversee and manage the commercialisation of nanotechnology.

During her tenure there, she worked with many entrepreneurs, universities, research institutes, small/medium enterprises (SMEs), multi-national companies, etc., with interests in commercialising technologies. She was also part of the execution of the National Graphene Action Plan 2020 during which she specialised in the development of business cases, match-making of companies with the relevant technical experts, and in providing technology consultation and performing technology due diligence. She also worked closely with several Ministries in contribution to the policy-strategies of RMK11 and also National Key Economic Area (NKEA) Electrical and Electronics (E&E).

Michelle is an alumnus of the Yayasan Khazanah Global Scholarship and has had the privilege of undergoing several placement stints with Khazanah Nasional and several of its subsidiaries. She also spent a summer in Massachusetts Institute of Technology (MIT) doing research in biomedical devices and a paper on the research findings has since been published.

Michelle graduated with an MEng in Materials Science from the University of Oxford, UK. Her experimental research was focused on developing a novel synthesis method for a particular type of nanomaterial. During her time in Oxford, she was also exposed to the various start-up strategies undertaken by the academic departments of the university in collaboration with Isis Innovation.

From her experience, she has developed an understanding of the commercialisation challenges of both the push- (researchers) and the pull- (technology uptakers/the industry) parties. Her passion is to contribute in growing a healthy ecosystem for innovation to flourish and to generate wealth for the nation through such a robust ecosystem.
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Dr. Ng Sing Kwei
Commercialisation Specialist

Dr. Ng is well experienced in the translation of R&D investment into revenues. He is analytical, creative and highly adaptable to new and ambiguous information. He is a certified Technology Transfer Officer by Isis Innovation Ltd – the technology transfer company of the University of Oxford - and is well experienced in technology scouting, due diligence and commercialisation activities. He is well trained in grasping technology and business concepts quickly and helps translate them into practical commercial solutions that are commercially viable.

As a Manager, he focuses on providing essential services nationwide for the commercialisation of technologies developed by local universities, other federal agencies as well as private entities. He promotes, facilitates and manages technology transfer activities in a number of institutions under his portfolio.

Previously, Dr. Ng worked as a Manager in the Innovation Accelerators Division of Agensi Inovasi Malaysia. He was involved in managing high impact innovation projects. The Innovation Accelerators division was tasked with facilitating the formation of the ‘Triple Helix’ partnership between Academia, Industry and Government. He was responsible for integrating the three parties to work on projects with well-defined scopes in order to create the rapport and mutual trust that were necessary to nurture future working relationships. He facilitated high-value collaborations through knowledge and expertise sharing (local and international stakeholders) through specific well-defined projects and stimulated on-going alignment of government policies, academic research and market needs. He has gathered a wealth of knowledge in project management involving various external stakeholders.

Prior to joining AIM, he was a Technology Transfer Manager at Universiti Sains Malaysia (USM). He assisted the university in commercialising promising inventions developed primarily at various faculty and associated centres and organisations. He built relationships and worked closely with professors, staff and graduate students engaged in research. Dr. Ng undertook a range of activities related to the receipt, analysis, statutory protection, and transfer of research discoveries to third parties and provided guidance on these processes to researchers and other administrative units within the University.

Prior to that, Dr. Ng was an Innovation Intermediary in a multinational innovation specialist company. As an Intermediary, he identified and managed relationships and new business opportunities for large corporate companies, academic institutions and SMEs. He was trained in translating cutting edge research and academic theory into digestible value prepositions, unique features, implications, and potential business applications. He contextualised technology and other capabilities into successful business solutions. Making connections between technology push and market pull was at the core of this role. He has an excellent track record of forging strong relationships with clients, developing partnerships and increasing company revenue through innovative and creative strategies.

Upon his PhD graduation, he worked as a postdoctoral researcher, managing research projects between Manchester Metropolitan University, Newcastle University and a private company. He facilitated cross-discipline technology transfer by exploring new applications and opportunities between the three parties. He provided scientific support to senior management for continuous project progress.

Dr. Ng had been working as a research associate in Manchester for 3 years and had been primarily engaged on an EPSRC research project jointly run by Manchester Metropolitan University and The University of Manchester. His research was in the area of Microwave Instrumentation and Measurement with specific applications in Food Engineering.

Dr. Ng holds a PhD in Microwave Instrumentation from Manchester Metropolitan University (United Kingdom) and a Bachelor of Electronic & Telecommunication Engineering from Universiti Teknologi Malaysia (UTM).
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Nalni Devi
Manager, Technology Transfer

Nalni graduated from University Technology Malaysia with a Masters in Engineering Business Management. Prior to accepting this position, she was working in NanoMalaysia Berhad as Assistant Vice President in the Business Development unit. She has approximately 7 years of working experience in strategic sales and marketing planning & execution, new business development & corporate joint ventures, product development, subsidiaries business management and corporate governance. She is well equipped with strong technical and business experiences management qualifications.

As a Manager, he focuses on providing essential services nationwide for the commercialisation of technologies developed by local universities, other federal agencies as well as private entities. He promotes, facilitates and manages technology transfer activities in a number of institutions under his portfolio.

Nalni is also experienced in professional dealing with both business-business and business-client engagements in terms of making business initiatives, attracting new clients, seizing new business opportunities and developing strategic partnerships in various industries such as science & technology, real estate and equipment/machinery.
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Tan Siao Ping
Commercialisation Specialist

Tan Siao Ping is a Commercialisation Specialist at PlaTCOM Ventures Sdn Bhd., a wholly owned subsidiary of Agensi Inovasi Malaysia (AIM) which is under the purview of the Prime Minister’s Department. She facilitates projects with innovators and technology seekers to bring inventive products to the market while maximises its value in terms of revenue.

Prior to AIM, Siao Ping worked in Bayan Lepas Industrial Zone Penang for 10 years. Upon graduation, Siao Ping joined Plexus Manufacturing Sdn Bhd, a sub-contracting electronic manufacturing company as a product engineer. She led a cross-functional team of engineers to ensure engineering changes are implemented according to customer requirements. After 3 years, Siao Ping transferred to the Business Unit Management department where she served as the focal point to external customers for the networking/ communication market sector. Siao Ping gained global experience by collaboration with project managers from USA, Netherlands, Australia and Singapore to manage business revenue, product delivery and quality. At the same time, she pursued her MBA studies in USM Penang on a part-time basis and graduated with Dean’s List.

In 2013, Siao Ping moved to Osram Os Semiconductors as R&D Engineer or essentially, Technical Project Manager. She worked with her counterpart in Germany on package design and managed project budget and timeline. She also worked with Marketing and Application department to keep abreast with technology building blocks and roadmap for the next generation of products.

Siao Ping has a passion for research work as well as education and at the same time, she believes in staying relevant to the industry. Her greatest satisfaction is to see ideas turn into reality and intellectual properties being materialised.
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Ahmad Rizal Bin Azwir
Commercialisation Specialist

Rizal is a trained Technology Transfer Officer with 4 years experience in Technology Transfer (R&D Industry) and Intellectual Property (IP) related to Engineering and IT cluster mainly in project management, business development, key account management and sales & marketing. He is also highly experienced in project handling, business plan formulation and strategic planning.

Throughout his time working at the Universiti Kebangsaan Malaysia (UKM), Rizal managed to license several technologies and secured funds (approximately RM 20 million) such as the Malaysia-Thailand Joint Authority (MTJA) project, Lab2Market fund under PEMANDU and MoHE. Furthermore, he was given the honour to represent Malaysia in Japan Patent Office (JPO) for IP Practitioners course.

Prior to joining PlaTCOM, Rizal has gained significant experience in facilitation of products (R&D) up to commercialisation stage. With such exposure and up to 4 years of experience with the National University of Malaysia (UKM), Rizal is familiar with the hurdles and difficulties faced by researchers in introducing and promoting their invention to the market. He is determined to assist and help researchers to overcome the difficulties and reduced the gap by transforming the invention and innovation into new wealth.

Rizal is currently one of the Commercialisation Specialists at PlaTCOM Ventures Sdn Bhd, a wholly-owned subsidiary of Agensi Inovasi Malaysia (AIM). As a Commercialisation Specialist, his roles include identify and evaluate new technologies, conduct technical & market due diligence, identify investment risks, perform business planning analysis and provide end to end facilitation for commercialisation activities.

Rizal received his Bachelor Degree in Aerospace Mechanical Engineering from Universiti Islam Antarabangsa (UIA).
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Dr. Janice Ng
Commercialisation Specialist

Janice graduated from University of Cambridge in UK with a PhD majoring in neurodegenerative diseases. Prior to accepting this position, she served as a Product Development Associate and last position as Product Manager at Horizon Discovery in UK. She has extensive and diversified experience in new product and business development, project management as well as marketing and branding.

In Horizon Discovery, she was tasked on launches of new products, performed primary and secondary research plus market analysis and defined product specifications for new product development. She had also developed and executed marketing plan for Europe, USA & Canada and Asia & Australasia and established new accounts, business leads and research collaborations with key opinion leaders of pharmaceutical and biotechnology giants and start-ups.
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Nurhidayah Binti Mohd Akil
Commercialisation Specialist

Hidayah is a highly experienced consultant with 6 years in product manufacturing, construction and financial consulting.

She is currently one of the Commercialization Specialists at PlaTCOM Ventures Sdn Bhd, a wholly-owned subsidiary of Agensi Inovasi Malaysia (AIM). She is a part of a team of commercialisation specialists that manages a national programme called the High Impact Programme 2 under the SME Masterplan 2012-2020.

Hidayah began her career as a marketing executive at a manufacturing company which specialised in medical equipment. She has been involved in several areas, including research and business development, preparing market research and business documents. She also worked closely with Ministry of Health in contribution to the product development.

Hidayah received her Diploma in Business Studies and Degree in Business Administration (Hons) International Business, followed by a Master of Mass Communication both from Universiti Teknologi MARA (UiTM).
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