Smart Application for Small & Medium Enterprise (MyPKS)
Project Code: 128
MyPKS smart phone application was developed to connect SMEs with consumers nearby to them. This free mobile application saves time and money for both parties (SMEs and consumers). This mobile application helps users find nearby SME contractors or companies using geo-location (GPS).
A study was conducted among small and medium
enterprises (SMEs) to understand how this specific group leverages the
emergence of smart phones and Internet to improve their business. This study
focused on how information is disseminated by SMEs (especially micro-enterprises)
to their customers and to what extend they exploit the usage of smart phones.
The study found out that very little percentage of SMEs actually promotes their
services online and mostly rely on passive conventional word of mouth approach
to promote their businesses